Today Management

The BBB acts as a mutually trusted intermediary between consumers and businesses to resolve disputes, to facilitate communication, and to provide information on ethical business practices. The other services of the company include Business Reliability Reports; Dispute Resolution; Truth-in-Advertising; Consumer and Business Education; Charity Review. The Better Business Bureau name and logo are federally registered trademarks. Another criticism against the BBB is the fact that its revenue comes from accredited businesses, raising the question about its partiality on handling disputes and complaints when the BBB may jeopardize its own funding. Although recognized as a national body, each BBB entity is run separately, much like a franchise. Corporations that find themselves moving from one location to another (that falls in the jurisdiction of another BBB) cannot transfer their membership because one BBB franchise does not recognize another BBB franchise.